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Here's the secret to Writing Blog Posts People Genuinely Wish to Read

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osho adewunmi

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Using a title like this, This article is supposed by me better be considered a homerun.

The common marketer spends between 60 and 90 minutes crafting a 500-word post. That's a great deal of time allocated to just one single shorter-than-average post. All that point can certainly go to waste materials if the post doesn't drive traffic and nobody is reading it.

Before dedicating one, two, or higher hours you will ever have to writing a post, follow these tips to make sure you're heading in the right direction.


1. Avoid promotion.
The first, and maybe most important, rule of blogging is to avoid promotion. Whether that is self promotion, promotion of an affiliated brand, or promotion of some guy off the street willing to pay you for a mention in a post. You might not realize it at the right time, but direct promotion in a blog is apparent to everyone nearly. This is not 2008 when no one realized that people pay for contextual placements online. Do yourself and your brand a huge favor, and make your posts have great content. A lack of promotion is the best promotion always.

2. Use visuals.
Infographics, videos, pictures. Content nowadays can be a lot more than simply words on a full page. Yes, it takes more time to put together great visuals with a contextual post, but when done right, the ROI can be astronomical. I published a post several years back again about all the factors that get into SEO and what Google talks about when ranking a niche site. It drove some good traffic, but a colleague of mine had taken that identical content and put it into an incredible infographic and it actually put his name on the map. Visuals can really make or break your articles.

3. Use examples.
See what I did so with this colleague of mine above? Use illustrations. Your judgment is valuable, but life encounters and real world examples are invaluable. Try to support your writing by citing sources, using case studies, quoting experts and using as much types of illustrations as possible. It can help set up specialist for you, your post as well as your brand.

4. Personalize your articles.
Everyone has a distinctive writing style. We've clients we use on digital marketing promotions who don't want to touch their content, so we've one of our authors write it to them. We've some fairly amazing writers, however the content is never as great as if it were to come directly from the horse's mouth. Even if you don't have time to write all your own content, at least spend 10-15 minutes personalizing it. Add your personal flare. Establish your brand. Those little touches will make your content that much more readable and valuable to your readers.

5. Format properly.
No one will read a post without headings, order and organization. If you have a problem with organizing your posts and having them movement naturally, then focus on an bullet or put together factors of what you would like to cover, and make those subject areas into headings to make the post movement. People, more than not often, will skim your post and browse the major headings, so make sure they are accurate and interesting.


6. Have a means of getting readers.
Not everyone is going to have a huge following when a post is compiled by them. Be sure you have a technique to really get people reading your content. Some of the most successful ways I find people discover my articles are:


Email newsletter: Send all your posts out to an opt-in email list.

Social: Add a connect to your site, and send each post out via all the major interpersonal media channels.

SEO: Optimize your post to rank for long tail keywords so when people search, you are located by them.

Syndication/contributions: Whenever you can, syndicate your articles to other websites, basically, avoid being afraid to contribue unique content to alternative party websites to increase your following.

Write regularly: As time passes, you will grow a subsequent on your site through the above mentioned stations and through people who check back again at your site. But make sure you keep your readers updated on a regular basis.

These are typically the areas where new bloggers struggle the most. If you have the ability to do these basic things right, over time, your blog posts will no feel like a chore, and you'll enjoy the advantages of regularly blogging.